Headquartered in Minneapolis, Outsell is a digital marketing software-as-a-service company recognized by Inc. Magazine as one of the fastest growing companies in America. Their award-winning Digital Engagement Platform enables automotive brands, dealers and agencies to engage with consumers in an analytics-driven, brand-consistent manner from the national to local level.
Driven by the need to accommodate growth, Outsell engaged the Gensler Minneapolis office to create an environment that promoted work and culture in the very terms they use to describe their company and their people – sophisticated, aware, dedicated, connected and convenient.
Specific zones throughout the space support their dynamic work culture that demands both focused and collaborative work. Providing a simple kit of parts based on Steelcase c:scape products, Atmosphere Commercial Interiors helped maximize flexibility and support the work styles of all functional groups. Other featured products include conference areas equipped with media:scape and Nucraft technology products, and six Walkstations configured in a pattern that says “Let’s take a walking meeting”.
Attention to branding detail is evident in a large, changeable brand wall in the reception area, adjacent to a spacious gathering space that serves as a hub for informal employee and client interaction.
Atmosphere Commercial Interiors is privileged to have collaborated with Outsell over many years of growth, discovery and implementation, further defining the impact of workspace on culture and performance.
Location: Minneapolis, MN
Photographer: Jasper Sanidad
Architect: Gensler Minneapolis